What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.

In episode 513 of the Bokeh Podcast, Sunshine Miller of Natural Sunshine Photography joins us to explore how she can capitalize on her unique location as a way to grow her business. Listen in to hear the recommendations and ideas that will help her stand out from her competition!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Definition of a Brand Position Statement: (2:00)

A unique value proposition (UVP) that sets your business apart from the competition in your market.

Benefits of a Clear and Distinct Brand Positioning: (3:00)

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management

Focus of Sunshine's photography business (6:14)

Gatlinburg, TN

Families and couples (occasional weddings)

Outdoor focus in the Great Smoky Mountain National Park

Pain points of Sunshine's client base (23:24)

Driving motivation for Sunshine and her photography business (26:15)

Analysis of Sunshine's competition (32:00)

Potential Brand Position Statements (50:25)

Gatlinburg's Premier Family Photographer

The Smoky Mountain Family Photographer

Smoky Mountain Portrait Family Photographer

Heart-warming Family Photographer in the Smoky Mountains

Links:

charitywater.com

naturalsunshinephotography.com

instagram.com/naturalsunshinephotos

pixieset.com

keywordseverywhere.com

fuelyourphotos.com

Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!

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