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513: How to make your social proof trustworthy
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.
In this podcast and related article, I discuss:
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Send in a voice message: https://anchor.fm/ctrappe/message
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By Trappe Digital LLC
4.9
5050 ratings
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't.
In this podcast and related article, I discuss:
---
Send in a voice message: https://anchor.fm/ctrappe/message