Chris Badgett stresses in this LMScast solo episode that producing a successful online course involves more than simply developing a website, marketing strategies, or technology; it also involves effectively instructing the students.

Many instructors suffer from the "expert's curse," in which they possess important knowledge but find it difficult to communicate it effectively, leaving students feeling overloaded or disinterested. Chris explains the importance of using a teaching framework, a repeatable structure for each lesson that keeps students engaged, makes the content easier to create, and ensures clarity.