If you've built a name for yourself, how do you build a name for your business? 💼 In this episode, we meet with Rafael, a reputable marketing expert who's known for being, well, Rafael. With the launch of his new business, Rafael wants his agency name to be as esteemed as his own reputation, but he's been meeting some resistance. Phil and Lauren talk about the importance of elevator pitches, repeating messages, and helping people connect the dots. Enjoy!