Alden talks success this week with Jessica Hawthorne-Castro, the CEO of Hawthorne Direct, a leading technology-based advertising agency specializing in analytics and accountable brand campaigns. Hawthorne Direct services clients such as 3M, L’Oreal, PETA, and zulily.com, among many others. Jessica has been recognized for her career accomplishments by numerous organizations including her honors as a “Top 40 Under 40” by Direct Marketing News, “Female CEO of the Year in Advertising, Marketing a...