The landscape of copywriting and marketing has changed a lot in the last few years, and one of those changes was the rise of marketing agencies.  A lot of freelance copywriters were sold the agency model as a business opportunity where they could sell services and get someone else to fulfill for them... And it's why so many marketing agencies flooded the market with low quality services they overcharged and underlivered on. But the market has corrected itself... So this week we chat about why a lot of marketing agencies will become obsolete in 2025. In this episode we also discuss: -Why talent is hard to find and retain in marketing agencies -How to spot a bad agency  -The reason agencies are really just recruiters and talent placement for clients -Why marketers aren't a magic bullet for companies  -What brining your marketing "in house" does for a companies growth -The reason most agencies have a 60-90 day lifecycle -How a lack of communication between agencies and companies kills their relationship -The path forward for companies that want to grow without agencies

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