Today, on the Early-Stage Founder Show, I’m talking with , the Co-Founder at CEO at , an all-in-one sales engagement platform that is built for the modern sales team. (Note: It has no relation to the I work for which makes simple help desk software for growing teams). Now that we have that out of the way, I’m excited to get into today’s topic of how sales reps are saying goodbye to the used car salesman cliche and starting to incorporating lessons and strategies from the marketing world into how they sell. In our chat, we cover what exactly it means to take a marketing approach to sales and how you can apply these lessons in your own startup. If you think the sales process has to be sleazy, then this is an episode you need to hear.