Today I have the pleasure of chatting with one of our own moms here at Baby Chick and young widow, Cheyenne Bell, and the Founder and CEO of Dayforward, Aaron Shapiro.

CEO, Aaron Shapiro, has a long history of being a marketing and technology executive, serial entrepreneur, but most of all, a father and husband to his wife and three children in New York City. He’s spent his career using digital technology to help make people’s lives better. After leaving his last company, which helped some of the world's largest companies modernize their business with digital, Aaron decided to take on the massive and important problem with financial security in the life insurance industry.

This brings us to today’s episode and the importance of having life insurance if anyone depends on you financially. We’re so happy to have Aaron here to talk about Dayforward and have Cheyenne share her story. Cheyenne is a busy mom of two young kids who suddenly found herself a widow in 2017. Since then, she has become passionate about educating other young couples about the importance of preparing for the worst. She recently wrote an article on our site about becoming a young widow and why life insurance is such a crucial element when planning for your future. And Cheyenne is here to talk about her story and insight on this critical topic.

We know. Life insurance, in general, is one of those things that you don’t necessarily want to think about. And it might not be everyone’s favorite thing to talk about either. Especially ‘what if’ scenarios about untimely death. But it is important when you decide to start a family or already have a family of your own.

Aaron and Cheyenne are both here to discuss:

Today’s episode is brought to you by our friends at Dayforward. If you haven’t heard of Dayforward yet, they’re an entirely new type of life insurance that protects your family by protecting your income. So if you die, your family will continue to receive your twice-a-month paychecks just like they depend on today, until your kids are adults.

Learn more about your ad choices. Visit megaphone.fm/adchoices