Lynn Whitbeck is the President and CEO of Future Forward Sales, a specialist B2B sales consulting business focusing on the process, methods, and psychology of sales development. We talk about the customer journey map, emotions during the sales process, and the ever-evolving relationship between sales and marketing. 

Timestamps

[00:40] Lynn Whitbeck's entrepreneurial journey

[02:35] The links between sales and leadership 

[04:19] Lynn's experience with management blueprints

[07:28] How to create a practical customer journey map

[10:22] How to address the gaps in your customer experience strategy

[11:45] Think like your customer or lose the sale  

[13:40] Driving sales with powerful emotional triggers

[16:40] The ever-evolving relationship between sales and marketing

[19:30] Understanding the customer 'why' and why it matters

[22:20] Why asking the right questions is crucial for the sales process

Links and Resources

Lynn's LinkedIn Page

The Petite2Queen Website

Future Forward Sales

The Future Forward Sales Podcast

The Guest Podcasting Master Class

Steve's Book: Buyable

Steve's blog

Complete the Buyability Assessment

https://StevePreda.com