We need to make purchase decisions almost every day of our life - but they need not be nerve-wracking, no matter how big the purchase is. Establish a research strategy and stick to it, lower your expectations from the fancy purchase you're about to make, don't worry yourself to hypertension, and in the end, let somebody else decide for you. All this and more in this episode on how to buy pretty much anything, based on the Buyer's decision model, from an excerpt from the Decision Book by Mikael Krogerus and Roman Tschäppeler.

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The 31.5 Guy