Join Sadaf Beynon and Matt Edmundson on the Podjunction Podcast as they explore the art of storytelling in podcasting. Discover how asking deeper questions and conducting thorough research can enhance your interviews and draw out compelling stories from your guests.

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Timestamps:

0:00 Intro

4:20 Importance of Storytelling

7:11 Memorable Stories

12:26 Emotional Connection

18:15 Humour in Podcasting

23:36 Guest Experience

28:40 Quality of Questions

32:02 Researching Guests

38:37 Outro

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Key Takeaways:

1. Ask Deeper Questions: Steven emphasises the importance of asking profound, emotionally driven questions to elicit meaningful stories from guests. He suggests that the quality of the questions directly influences the quality of the answers, which can lead to more engaging and memorable content for listeners.

2. Conduct Thorough Research: Before interviewing a guest, Steven advises doing some research to uncover unique aspects of their story that aren't commonly discussed. This preparation allows the host to ask more insightful questions, making the conversation more interesting for both the guest and the audience.

3. Focus on Storytelling: Steven highlights the power of storytelling in podcasting, comparing it to building strong friendships. He notes that stories, especially those that reveal the 'why' behind actions, are more engaging than mere facts. This approach not only captivates listeners but also helps in creating a connection through shared emotions and experiences.

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