I'm so passionate about todays topic. I honestly believe this is the magic ingredient to ensuring your uniqueness no matter who you're up against in your niche or industry.

If you can clearly define the higher purpose of your business, the whole reason for it's existence and how it impacts your potential audience and customers and then communicate that through your brand, your content and your entire business ethos, no-one else can touch you!

You will shine like a beacon through all the noise online and easily attract the very people you want to resonate with.

Also because you're so clear about what you stand for you'll find it easy to create content and dominate your online communication channels.

In today’s episode I'm highlighting some incredible brands who epitomize this strategy and giving you 5 key questions to ask yourself so you can get absolute clarity over your brand ideal. I dare you not to get super excited about your business and brand after this episode!

Red Bull Instagram

Nike Instagram

Dove Instagram

Starbucks Instagram

Simon Sinek - Start With Why

See our video interview here - https://youtu.be/mMEOW9oqrV0

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

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