Storytelling has gained popularity for a good reason—it works. But the ways many teach us how to use storytelling in messaging and marketing is overly complicated and lack specific examples. I’m here to break down a simple approach that will help you use storytelling in your business today—no course needed.

 

On this episode, I share:

• Why storytelling is an effective communication tactic,
• The difference between brand storytelling and your brand story,
• A common mistake businesses make when sharing stories, 
• Four places in your business to mine for stories, and  
• The three things you need for any story to work.

 

Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.