Jon Julio has been a pro skater for more than half his life, and is the man behind the Valo Brand, Them Goods, and the Blading Cup.

On this episode, Jon answers questions from the /r/rollerblading community about the relationship between Valo and Roces, the likelihood of a Fifth Element reboot, the status of the industry, and more. Jon and I also talk about his new storefront, the Blading Cup, the new Forecast trade show, and taking pride in being a rollerblader.

Check out Valo-Brand.com, Them Goods, and swing on down to the Blading Cup.