In this episode, I talk through:

- All the lessons learned from one whole year of podcasting -- how I use my podcast as my thought leadership strategy

- Podcasting as a content creation strategy and how you can use one piece of content into several and leverage it to help your ideal audience understand what you do and how you can serve them

- Link your podcast to your offers

- Getting sponsorship opportunities: why the number of downloads does not matter, but the quality of your subscribers does

- Growing your podcast listenership: when/ why I ran ads and my takeaways

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