For this 1 year anniversary episode of Hubstaff’s Agency Advantage Podcast, I’m talking with none other than Marcus Sheridan of the Sales Lion. Today Marcus is one of the biggest names in the inbound and content marketing world, but in 2008 he was the owner of a swimming pool company that was on the brink of bankruptcy.

He stumbled upon inbound marketing and went all-in with it, in the process turning his company’s website into the most trafficked swimming pool site in the world, with over 500,000 visitors a month.

Since then, he has been evangelizing the power of inbound and content marketing and now helps other agencies duplicate his own success.

This interview was a blast and Marcus dropped a ton of knowledge into it: from why your website needs to list prices, to why sales training is crucial for every agency and even how VR is shaping up to be a game changer for agencies, but the real focus of today’s talk is on the importance of getting client buy-in.

If you struggle to get clients to devote enough time to your projects or you get blamed when things don’t go as expected, then this episode is for you.