In this week’s Modern Business episode, I talk about overcoming one of the most common doubt-causing questions that plagues so many aspiring entrepreneurs, “Why would anyone buy from me?”
Sometimes we ponder upon this question because our product or industry is much too saturated or we think that there are already people who are better known in this industry. And while these may be true, that does not mean we can’t make a profit.
I talk about the importance of being a good storyteller for both your own story and that of your business and the power of making connections. This can have a tremendous impact on how people react to you and your brand. YOU are the reason people choose to buy from you.
IG: @matthew.allyn
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