In this episode, I speak with Gabriele Franco, CEO and founder of Cassandra.app, an innovative AI-driven tool for optimizing marketing budgets. Gabriele shares his journey from launching e-commerce ventures to founding Cassandra, built to empower marketers with predictive budget allocation without complex tracking systems. 

We discuss how Cassandra leverages machine learning to maximize ROI by analyzing historical ad data and providing actionable insights for media distribution across platforms. Gabriele also offers his perspective on the evolving startup landscape in Europe and the U.S. and provides valuable advice for founders navigating the MarTech space. This episode is packed with insights into the future of advertising technology and data-driven decision-making in a privacy-focused world.