Chapter 2, Putting Words in People's Mouth by Quinn Barrett, A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. Sounds boring right? Generally, speaking the press release is an incredibly dull style of communication but no matter the subject matter or the industry, all press releases have something in common... quotes. On top of that, press release quotes are almost always written by someone other than the person to whom they are attributed. What is interesting about press release quotes is the story behind the process of putting words in people's mouths as well as the lunacy when people begin to believe their own press releases.