Skift Meetings Podcast

#52 Rick Taylor: Africa Rising

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This episode features Rick Taylor, CEO of The Business Tourism Company.

The conversation focuses on the rise of African destinations for business events. Here are a few of the topics we cover:

  • The challenge getting governments and investors to appreciate the value of a convention bureau
  • Why a convention bureau no better investment for a destination because it is key to attracting additional foreign direct investment
  • The process of working with the world bank in setting up national convention bureaus
  • The importance of forming regional event industry associations to unite stakeholders
  • Africa 2063 - the African Union’s development blueprint to achieve inclusive and sustainable socio-economic development.
    • ...more
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