From Leads to Leases - Senior Living Marketing and Sales

#52 - The Future of Rural Senior Living: Innovation, Culture, and Leadership with Shanna Eckberg


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Summary

In this episode, Jerry Vinci interviews Shanna Eckberg, CEO of St. John's Lutheran Community, discussing the challenges and innovations in rural senior living. Shanna shares her journey from food service to CEO, emphasizing the importance of company culture and the impact of technology, particularly remote patient monitoring, on improving care. The conversation also covers the challenges of recruiting talent in rural areas, maintaining occupancy rates, and the significance of a $600,000 grant aimed at enhancing senior care. Shanna highlights the need for community engagement and the future of senior living in light of changing demographics and technological advancements.


Learn More:

  • Connect with Shanna Eckberg
  • Learn more about St. John's Lutheran Community
  • Connect with St. John's on Facebook
  • Connect with St. John's on Instagram


Takeaways

  • Shanna Eckberg secured a $600,000 grant for senior care.
  • Remote patient monitoring enhances care without replacing staff.
  • Company culture is crucial for staff retention and engagement.
  • Rural senior living faces unique operational challenges.
  • Maintaining strong occupancy requires diverse service offerings.
  • Effective communication is key to team engagement.
  • Technology can improve efficiency and resident safety.
  • Community awareness is essential for new initiatives.
  • Funding opportunities exist for innovative projects.
  • The aging population will demand new care solutions.


Chapters

00:00 Revolutionizing Rural Senior Living

00:40 Show Intro and Welcoming Shanna Eckberg

02:47 The Journey to Leadership in Senior Living

06:37 Operational Hurdles in Rural Communities

09:35 Maintaining Strong Occupancy Rates

11:01 Innovations in Remote Patient Monitoring

13:55 Impact of Remote Patient Monitoring

17:32 Connected Community Grant Initiative

20:50 Aligning with Senior Living Mission

22:53 How Expanding to Serving the Community Started

25:12 Funding Technology and Innovation

26:35 Team Engagement and Leadership Development

29:03 Future of Senior Living in Rural Markets

32:23 Staying Connected with Shanna and St. Johns Lutheran Community


...more
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From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci

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