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Have you ever wondered how do you stand out when everyone does what you do?

In this episode, I chat with graphic designer and branding expert Lorraine Luby about what a brand really is and how small business owners can use branding to build trust, stand out, and create deeper connection with their audience.

We cover:
✨ What makes a brand memorable
✨ How to stand out without loud colours
✨ Why consistency matters
✨ How to uncover your real USP (unique selling point)
✨ Essential brand assets every small business needs
✨ What to invest in first when you're on a budgetIf you’ve ever felt like your brand doesn’t match the value of your work and your business is invisible, this episode will give you clarity and direction.

About Lorraine:Lorraine is a Graphic Designer, receiving a BDes(Hons) in Visual Communications from NCAD, Dublin, in 2007. Her branding studio, Luuuby Creative was launched in 2021.She helps independent businesses get seen and trusted by the right people. Through thoughtful, custom logo and brand design, Lorraine gives her clients the confidence and tools to grow — making sure everything feels aligned with their audience and message. Because branding is more than a logo! Contact Lorraine:Website: www.luuubycreative.ieInstagram: https://www.instagram.com/luuubycreative/