You know it’s just a movie. You know the characters are just pixels. So why are you sobbing on your couch like you’ve lost a best friend?

In this episode, Alice and Marc decode the Paradox of Fiction. Discover why your "Rational Brain" (Belief) knows it's fake, while your "Primal Brain" (Alief) reacts as if it were life-or-death.

From the "Low Road" of the amygdala to the theory of Make-Believe, learn how storytellers hack your biology to trigger Quasi-Emotions and why crying over a fictional death isn't a weakness—it's the ultimate workout for your empathy.