There’s not much better than grandma’s homemade apple pie. The problem is she never writes it down!

Mixing up that scrumptious pie is nearly impossible without some written instructions.

The same goes for ABM strategies, believe it or not. That’s why our content team at Terminus has created a step-by-step ABM cookbook, detailing 13 of our favorite concoctions.

And, in this episode of #FMF, two contributors to the cookbook, Joel Garcia and Bailie Ward, outline 4 of our famous ABM recipes.

Here’s what we’re unpacking today:

• The reasons why our content team chose the cookbook layout
• The best ways to stay at the top of your customers’ minds
• How to creatively use direct mail in your ABM strategy
• Tips on retaining top-tier customers

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.