Chris Badgett argues that in-person interactions are a powerful tool for internet businesses. Get away of your computer and spend time with your consumers where they already congregate.

At Retain, a conference for membership-site owners (creators and instructors using technologies ranging from LifterLMS to Kajabi), he presents a new example from England. Instead of sponsoring or pitching, he just turned up to listen, which resulted in more in-depth discussions with devoted clients like Funk Roberts and KPC (Slick Business) as well as open discussions with potential clients who were fed up with inflexible, expensive systems.