Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover:  
<ul>
 <li>The importance of working with SMEs </li>
 <li>How to approach the conversations </li>
 <li>What about the approval process </li>
 <li>And more... </li>
</ul>
Join us.  
Learn more about Sarah here: <a href="https://lnkd.in/g7eRgqQZ" rel="noopener noreferrer" target="_blank">https://lnkd.in/g7eRgqQZ</a>

Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover: The importance of working with SMEs How to approach the conversations What about the approval process And more... Join us. Learn more about Sarah here: https://lnkd.in/g7eRgqQZ

Content expert Sarah Parker joins me on this live recording of The Business Storytelling Show to discuss the topic. We cover: &nbsp;
<ul>
 <li>The importance of working with SMEs&nbsp;</li>
 <li>How to approach the conversations&nbsp;</li>
 <li>What about the approval process&nbsp;</li>
 <li>And more...&nbsp;</li>
</ul>
Join us. &nbsp;
Learn more about Sarah here: <a href="https://lnkd.in/g7eRgqQZ" rel="noopener noreferrer">https://lnkd.in/g7eRgqQZ</a>

522: How to work with subject matter experts to accelerate your content strategy

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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522: How to work with subject matter experts to accelerate your content strategy

522: How to work with subject matter experts to accelerate your content strategy