<p>How could something as low-tech as direct mail possibly be effective in the digital age?</p> <p>Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.</p>

How could something as low-tech as direct mail possibly be effective in the digital age? Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.

524. Direct Mail is Alive and Kicking with Account-Based Marketing

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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524. Direct Mail is Alive and Kicking with Account-Based Marketing

524. Direct Mail is Alive and Kicking with Account-Based Marketing