"Referrals are the foundation of the marketing pyramid." - Daniel Moyer, episode 526.

In ep 526, Daniel Moyer shares his technique for building relationships with his clients that go beyond the traditional client/photographer interaction and engagement. Listen in to hear how his deep relationships have not only built connections with his current clients, but have also been the main source of his future referrals.

Brand Position (8:07)

Creating a great customer experience (14:11)

Technique for time management (17:22)

Book Recommendations (22:35)

Profit First by Mike Michalowicz

A Simple Path to Wealth by J. L. Collins

Manage Your Day to Day by 99U

Ask Powerful Questions: Create Conversations that Matter by Will Wise

What were the pain points that led to the change in Dan's business? (27:40)

5 Steps for Transforming Your Photo Business (33:28)

1. Knowledge is Power - Don't just learn facts to learn about your clients, KNOW them

2. Differentiate yourself by flipping the wedding photography script

3. Be along for the journey, not just the booking and the wedding day

4. Seek positive emotion to anchor decision-making to - sell good feelings, not fear

5. Referrals are the most valuable form of marketing currency

Links:

https://www.focusedphotographers.com

https://www.danielmoyerphotography.com/

https://www.instagram.com/danielmoyerphoto

https://www.instagram.com/getfocusedphotographers

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