Why you should speak to features and not benefits. And tell your story of transformation with your product. So you can make the emotional connection with your buyer.  I come across a product that has tons of technobabble and no benefits. Or little to no benefits in the sales video.  And the sales video was light on the creators story of transformation, and how it helped them. So there’s very little emotional connection.  Which is unfortunate because it’s an awesome product that can transform people's lives.

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