Jake Thomas is an expert at writing YouTube video titles. He has parlayed his experience writing more than 4,000 titles into his company, Creator Hooks.

 

Prior to founding Creator Hooks, Jake helped build a channel from 70 to 200k subscribers

 

After leaving to start his firm, he landed clients that include Hubspot cofounder Dharmesh Shah's personal channel and The Infographics Show.

 

In this episode, Jake and Aaron discuss his framework for writing a title, how to create more curiosity, and the power of owning a niche.

 

Jake Thomas’ Challenge; Develop your Model 100. Create a spreadsheet of the hundred channels with a similar style to yours.

 

Connect with Jake Thomas

Twitter

Website

 

If you liked this interview, check out episode 386 with Jon Shanahan where we discuss YouTube strategy and men’s fashion.

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