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This episode of the Ideal Business podcast discusses the importance of turning your service into a product and how to do so via offering A, B and C options, which serve the purpose of making certain packages shine and seem more appealing!

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Podcast: 

Spotify: https://open.spotify.com/show/10w0Qy8S4hj25HC659A4P9

Apple: https://podcasts.apple.com/us/podcast/the-ideal-business/id1598253503

The Composer Credit: FSM Team feat. < e s c p >