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53. Becoming a Social Media Manager at Canva with Lauren Freund
We welcome Lauren Freund, an accomplished social media manager with a diverse background at powerhouse brands like Canva and Taco Bell. Learn about the intricacies of crafting effective social media strategies, the importance of analytics, and the impact of user-generated content on brand engagement. Lauren also shares valuable career advice, emphasizing the power of networking, the significance of passion, and strategic thinking in landing dream jobs. Whether you're a budding social media enthusiast or a seasoned professional, this episode is packed with insights and personal anecdotes that showcase the evolving landscape of digital marketing and the keys to navigating it successfully. Join us as we explore the balance of creativity and data, and learn how to make your mark in the world of tech and social media.
Check out the full episode: https://techguide.org/podcast/lauren-freund/
Connect with Lauren: https://www.linkedin.com/in/laurenfreund/
00:00 Explored marketing roles, favoring social media challenges.
06:22 Personal branding versus company branding can be challenging.
07:36 Taco Bell taught importance of thoughtful posting.
11:14 Educating new teams about social media strategy.
15:08 Engage people, measure shares and saves.
20:31 Research brand, show passion, think strategically in interviews.
23:11 Rooted in strategy, supports various brand pillars.
24:35 Help with social expertise, light storyboards, production.
28:40 Understanding roles improves collaboration and problem-solving.
31:18 Continuous learning and collaboration in a career.
View all episodes
By TechGuideWe welcome Lauren Freund, an accomplished social media manager with a diverse background at powerhouse brands like Canva and Taco Bell. Learn about the intricacies of crafting effective social media strategies, the importance of analytics, and the impact of user-generated content on brand engagement. Lauren also shares valuable career advice, emphasizing the power of networking, the significance of passion, and strategic thinking in landing dream jobs. Whether you're a budding social media enthusiast or a seasoned professional, this episode is packed with insights and personal anecdotes that showcase the evolving landscape of digital marketing and the keys to navigating it successfully. Join us as we explore the balance of creativity and data, and learn how to make your mark in the world of tech and social media.
Check out the full episode: https://techguide.org/podcast/lauren-freund/
Connect with Lauren: https://www.linkedin.com/in/laurenfreund/
00:00 Explored marketing roles, favoring social media challenges.
06:22 Personal branding versus company branding can be challenging.
07:36 Taco Bell taught importance of thoughtful posting.
11:14 Educating new teams about social media strategy.
15:08 Engage people, measure shares and saves.
20:31 Research brand, show passion, think strategically in interviews.
23:11 Rooted in strategy, supports various brand pillars.
24:35 Help with social expertise, light storyboards, production.
28:40 Understanding roles improves collaboration and problem-solving.
31:18 Continuous learning and collaboration in a career.