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53 | ⚡ From Idea to Market in DAYS: The Radical Prototype Method That Saves Millions 💡 with J Li (Prototype Thinking Labs)
J Li is a partner at Prototype Thinking Labs, and a champion of the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing.
In this episode of Good Revenue, host Neeta Bidwai and J cover:
• The importance of addressing the neglected early stages of product development
• How to measure confidence in your prototypes
• The significance of understanding the 'tango' or core interaction in testing,
• Case studies covering the difference between early-stage and high-confidence experiments
• How to mitigate risk by validating crucial elements early on.
• Effective methods for engaging users and gathering invaluable feedback
• The shortcomings of traditional testing methods like landing pages and A/B tests
• Practical tips for companies looking to implement this approach
J offers valuable insights that could save years of development time while ensuring successful market engagement. Whether you're a startup or a large enterprise, this episode is packed with advice to refine your product development process.
_
Where to find J:
https://www.linkedin.com/in/jfanli/
https://www.prototypethinking.io/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
_
Highlights:
00:00 Introduction to Good Revenue
00:14 Understanding Prototype Thinking Labs
00:31 The Concept of Prototype Thinking
03:07 Measuring Confidence in Prototypes
05:38 Stages of Product Development
10:01 Case Study: Uber for Dogs
16:29 Case Study: BannerTech's HVAC Solution
20:36 The Magic Moment with CEOs
21:15 Turning User Tests into Sales Meetings
21:54 Challenges in Engaging Technicians
22:36 Creative Solutions for Technician Feedback
24:46 Redesigning the Technician App
25:39 Insights on User Engagement
26:35 The Importance of Understanding User Behavior
27:51 B2B User Testing and Sales
30:36 Critique of Landing Page and AB Testing
35:20 The Role of Ideation in Design
37:52 Final Thoughts and Recommendations
_
Referenced:
• Design Thinking Methodologies: https://www.ideou.com
• The Lean Startup: https://theleanstartup.com
• Brene Brown on Creativity and Process: https://brenebrown.com
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Neeta BidwaiJ Li is a partner at Prototype Thinking Labs, and a champion of the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing.
In this episode of Good Revenue, host Neeta Bidwai and J cover:
• The importance of addressing the neglected early stages of product development
• How to measure confidence in your prototypes
• The significance of understanding the 'tango' or core interaction in testing,
• Case studies covering the difference between early-stage and high-confidence experiments
• How to mitigate risk by validating crucial elements early on.
• Effective methods for engaging users and gathering invaluable feedback
• The shortcomings of traditional testing methods like landing pages and A/B tests
• Practical tips for companies looking to implement this approach
J offers valuable insights that could save years of development time while ensuring successful market engagement. Whether you're a startup or a large enterprise, this episode is packed with advice to refine your product development process.
_
Where to find J:
https://www.linkedin.com/in/jfanli/
https://www.prototypethinking.io/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
_
Highlights:
00:00 Introduction to Good Revenue
00:14 Understanding Prototype Thinking Labs
00:31 The Concept of Prototype Thinking
03:07 Measuring Confidence in Prototypes
05:38 Stages of Product Development
10:01 Case Study: Uber for Dogs
16:29 Case Study: BannerTech's HVAC Solution
20:36 The Magic Moment with CEOs
21:15 Turning User Tests into Sales Meetings
21:54 Challenges in Engaging Technicians
22:36 Creative Solutions for Technician Feedback
24:46 Redesigning the Technician App
25:39 Insights on User Engagement
26:35 The Importance of Understanding User Behavior
27:51 B2B User Testing and Sales
30:36 Critique of Landing Page and AB Testing
35:20 The Role of Ideation in Design
37:52 Final Thoughts and Recommendations
_
Referenced:
• Design Thinking Methodologies: https://www.ideou.com
• The Lean Startup: https://theleanstartup.com
• Brene Brown on Creativity and Process: https://brenebrown.com
Hosted on Acast. See acast.com/privacy for more information.