As a sequel to #52, Nate & Brett discuss how to effectively grow your website with updates to existing content, rather than focusing on creating new content from scratch.

Issues Discussed

* Why your old, existing content matters

* How focusing on your existing content can drive better results than new content

* How to balance maintenance vs. creation

* How to prioritize updates to existing content

* How this process affects your new content creation (your new will become your existing content)

Links Mentioned

* Nick Eubanks sales of a 47 post blog for $100,000

* Backlinko’s 40 some odd posts

* Cyrus Shepard’s page update process

Check out this episode!