B2B Sales and Marketing #FriTalks

53. How to set optimal pricing strategy for your SaaS products?

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Increasing pricing is the single best and most straightforward way to increase business profitability.
Pricing is so important, that companies would be well advised to spend a lot of time and effort to set optimal pricing.
Yet, according to research, SaaS companies only spend 6 hours on pricing. No monthly, not annually, ever.
In this episode of FriTalks, we are joined by pricing strategist and founder of Soft Fight Emanuel Martonca.
We discuss:

  • Why pricing is so important for SaaS?
  • How an average SaaS company approaches pricing and what are the problems?
  • How does pricing impact profitability?
  • Principles of pricing
  • Where do companies start if they want to review their pricing?
    • ...more
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