There is so much wisdom and solid business advice in this episode of The Unicorn Perspective. I chat with Josh Elizetxe, the founder of Snow Teeth Whitening and a veteran in the digital marketing space with an impressive track record. I ask him questions like “What motivates you?” and “How do you maximize value during the times you work?” His responses are epic. We touch on prioritizing assets over cash flow, how having employees changes an entrepreneur’s mindset and the importance of a founder-product-market fit. 

About the guest

Josh Elizetxe is the founder of SNOW Teeth Whitening, an internet advertising veteran, and a successful serial entrepreneur. He serves on the board of the Phoenix Coding Academy and the Fleischer Scholars Program. Josh is a sought-after company advisor and Angel Investor in the software (SaaS), e-commerce, and advertising technology industries. With an uncanny focus on data-driven strategy, his work has resulted in over $1 Billion in proven enterprise value tracked since 2009.

What you’ll learn

-Why you should implement a “burn the boat” mentality

-How to be successful through discipline now versus having regret later

-Reasons to look beyond cash flow 

-Why your lifestyle goals should determine your business model