Josh sits down with Proof founder Tanner Dame. To tell the story of Proof Eyewear we need to go beyond the their official launch date of 2010 and start in 1954 when the Dame brother’s grandfather started a sawmill in Idaho. It was at that very sawmill that Tanner and his brothers would create their first pair of wooden sunglasses which would spare a fire and passion to create. In this episode Josh has the luxury of sitting down with Tanner as he talks about how he combined family values, sustainable materials, and strong social action to create Proof Eyewear, and how a simple pair of wooden sunglasses turned into a blossoming and boom outdoor startup.