Basically everyone is having a conversation about “building a community”, especially on social media. But what does that really mean and why is it important? For this week’s episode Madison brings on Community expert, Kim Johnson! Kim previously built beauty brand Glossier’s community from the ground up and is now Head of Community at Geneva. Kim discusses her journey to becoming an expert when it comes to building a digital community. She shares advice for creators and brands who want to build a more loyal community. Whether you’re a creator/brand with a large following and not much of a community or you’re just starting from scratch but want to start off on the right foot… Kim shares details on how to build real connection, starting with your social media. 

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Madison Reid

Girls Building Empires

Kim Johnson

Geneva

Track: Lucid - Metro Vice [Audio Library Release]

Music provided by Audio Library Plus

Watch: youtu.be/b2ryQCisQvg

Free Download / Stream: alplus.io/lucid

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