Summary

In this episode, Jerry Vinci interviews Jenny Kenderes, a seasoned expert in senior placement services. They discuss the importance of personalized approaches in senior living, the challenges posed by corporate placement agencies, and the misconceptions surrounding senior living options. Jenny shares her insights on building relationships with communities, navigating family dynamics, and the role of social media in connecting with families. The conversation highlights the need for quality leads and the future of marketing in the senior living industry.

Learn More:

• Connect with Jenny Kenderes on LinkedIn
• Learn more about Premier Senior Solutions
• Connect with Jenny on TikTok
• Connect with Jenny on Instagram

Takeaways

• Personalized service is crucial in senior placement.
• Families often feel overwhelmed and guilty about placement decisions.
• Local knowledge significantly improves placement outcomes.
• Corporate agencies often provide unqualified leads.
• Building relationships with communities enhances service quality.
• Social media is a powerful tool for engagement and education.
• Families need support in navigating the emotional aspects of placement.
• Quality over quantity is essential in lead generation.
• Understanding family dynamics is key to successful placements.
• The senior living industry is evolving rapidly, requiring adaptability.

Chapters

00:00 Introduction to Senior Placement Services

00:48 Welcome to From Leads to Leases Podcast

01:51 Welcome Jenny Kenderes of Premier Senior Solutions

02:44 How Jenny Got Her Start in the Senior Living Industry

07:32 Challenges with National Referral Agencies

11:16 Keeping Up with Changes in Your Local Communities

13:24 Why Jenny Only Recommends 3 to 4 Communities at a Time

15:32 Navigating Emotional Hurdles in Senior Living

18:54 Getting Change Ready for Senior Living

23:46 Why Personal Attention Makes All the Difference

26:39 The Role of Communication in Senior Living

29:00 Improving Relationships with Local Referral Partners

33:16 Leveraging Social Media for Senior Living Marketing

45:00 Challenges and Future of Senior Placement

49:08 Connecting with Premier Senior Solutions