Brand Your Passion

53: Why, when, and how to trademark your business name


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Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.  It’s smart for you to want to protect that! 

That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you.


 

Read the accompanying blog post at https://www.makerandmoxie.nz/blog


 

Timestamps: 

  • Introduction: 00:00
  • Trademark vs copyright: 02:35
  • Why you should register a trademark: 03:04
  • When to register a trademark: 06:53
  • How to register a trademark: 09:30
  • Wrap-up: 16:25


 

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

 

Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

 

Chat with us in The Studio: https://discord.com/invite/RkgT2JG2zp

 

Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/support

Any amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!

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Brand Your PassionBy Maker & Moxie

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