I've seen it over and over again in my 10 years as a social media and marketing strategist. The problem is this: It's an organization, association, business, or downtown that consistently fails to make any progress doing anything creative. So it stagnates. Nine times out of 10 it stagnates because it has failed to grasp all the steps in the creative process. Instead, people abandon the process at Step 4 which is the self-doubt phase, also known as the "I Can't Do This!" phase. Conversely, successful people and organizations know that there is a Step 5 and 6 in the process. In this episode, I talk about all six steps and why they matter.