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🎙️In this episode, we explore why excellent work and referrals alone aren’t enough to grow a steady, God-honoring business—much like how creation reveals God, yet many people still don’t seek Him without someone bringing the message to them. We break down the key difference between marketing (a thoughtful, long-term plan for reaching and serving the right people) and advertising (a one-off announcement like a post or ad), noting that advertising without strategy won’t create lasting results. Using the picture of fishing, we highlight the importance of identifying your “best fish”—your ideal clients—and intentionally showing up where they already are. You’ll also get a simple exercise to clarify who you’re called to serve and encouragement to take prayerful, faith-filled steps as you build with wisdom rather than randomness.

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