Bokeh - The Photography Podcast

#531: How to Create and Manage Portrait Memberships - Annemie Tonken


Listen Later

How many memberships or subscriptions do you have as an individual? Have you considered offering a membership to your clients so that they feel like they are part of a "team" or exclusive group?

Consider the benefits: consistent income, minimal education needed after the first session, easy add-ons, and more! In episode 531 of the Bokeh Podcast, Annemie Tonken walks us through her process of portrait memberships for clients. Listen to hear steps and must-do's for starting the membership, as well as tips for how to effectively maintain and grow the membership.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (3:07)

Book Recommendation (15:10)

Tiny Beautiful Things by Cheryl Strayed
Scary Close by Donald Miller

Creating a great customer experience (17:50)

Technique for time management (21:32)

Michael Hyatt's Full Focus Planner

Outsourcing/Delegation (around 22:52)

What exactly is a portrait membership? (25:30)

What is the pricing structure of the portrait membership? (27:43)

Potential drawbacks to running a portrait membership (32:56)

How to get started with a portrait membership (36:43)

1. Plan, plan, plan!
2. Implement legally appropriate contracts
3. Set up key technical functionality (self-scheduling, automatic billing)

Key ideas for managing the portrait membership (55:04)

1. Clear and consistent communication is key!
2. Take care of your members! (locked-in pricing, easily accessible galleries, surprises!)

Links:

https://www.thiscantbethathard.com
https://www.megapixie.com/
https://www.instagram.com/thiscantbethat
https://www.bokehbookshelf.com
Business Brainstorming with Colie James:
https://www.thiscantbethathard.com/podcast/129
The Simple Sales System:
https://www.thiscantbethathard.com/321bpmcsp

...more
View all episodesView all episodes
Download on the App Store

Bokeh - The Photography PodcastBy Nathan Holritz

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

160 ratings


More shows like Bokeh - The Photography Podcast

View all
The Beginner Photography Podcast by Raymond Hatfield

The Beginner Photography Podcast

402 Listeners

The Angry Designer  Graphic Design, Freelancing, Branding & Creative Business Podcast by A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers

The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast

108 Listeners