According to Emily Middleton, the way she operates WP Course Guide is purposefully distinct from a standard agency or freelancer model since she bases her company on close, intimate connections with her clients.Her early exposure to entrepreneurship through her family and her long-standing relationship with LifterLMS, which provided her with a strong feeling of commu nity, trust, and mentoring from the start of her career, have had a significant impact on her approach. Emily also explains key LMS website making strategies using WordPress.

As a result, she views each project as a part of a greater human tale rather than a straightforward technical assignment, treating clients as partners and frequently as friends, and engaging emotionally in their success.