Rachel Cook, Founder/CEO at Seeds, talks about hr journey into stock trading, comedy, film directing and the inception of her idea during a night in a Kenyan jail.

Resources: Website  / Linkedin 

• Female founders have it tougher than male founders when fund raising
• It's extremely popular in Africa to send money through text messages and has been for years
• A social good within an in-app purchase will lead to non-payers making their first of many in-app purchases