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In this episode of Strategy with Sally, Sally shares a simple but powerful experiment: notice what happens in your body the next time someone asks, "What do you do?" If you feel calm and clear, your offer is likely aligned. If you feel the internal scramble, over-explaining, or the need to justify it, that's not a confidence issue — it's a clarity issue. Sally explains why blurry offers create friction, why confidence can't fix misalignment, and how refining who your offer is for, the one clear problem it solves, and the specific shift it creates can make selling feel natural again. When your offer is aligned, it doesn't require convincing — it simply makes sense.

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