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In today's episode of the Daily Drive, after years in performance coaching, the host challenges the popular mantra of "process over outcome," calling traditional process goals—vague ideas like "stay aggressive"—largely ineffective. Instead, he advocates for proximal goals that are immediate, actionable in the very moment, and fully diagnostic (clear yes/no measurability). Using a baseball hitter example, he explains shifting from broad mentality to precise, present-tense targets like "swing at fastballs inside in any count," allowing instant feedback, diagnosis of misses, and rapid loop adjustments for real growth. The key takeaway: Strip goals down to what's tangible right now and objectively verifiable—no more fuzzy jargon that feels good but drives little change. This fresh perspective flips conventional wisdom to deliver sharper, more effective results in any high-performance pursuit.

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