GTM Made Simple

538. Never Stop Loving Your Customers, Even When They Leave


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When a customer churns, this is a tremendous opportunity for you to:

  • Get feedback on your company’s good, bad and ugly
  • Assess what the lost customer really needs
  • Listen to their timeline for achieving it
  • Show them that you care about their business journey with advice, suggestions and contacts, even though you’re no longer their vendor
  • Keep the lines of communication open
  • Work to become the vendor they do need

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GTM Made SimpleBy Sangram Vajre

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