Kurt Von Ahnen from MANANA NO MAS, demonstrates in this LMScast episode that even if you are certain of your knowledge, you must validate an online course. Since he thought his ideas would succeed, he acknowledges that as an entrepreneur, he used to detest validation. However, experience has shown him that ignoring validation results in a waste of time, money, and energy.

He highlights the need for creators to think like entrepreneurs and consider long-term viability, profitability, and demand in addition to their passion. One of his best lessons is about pricing: when he first offered his program for $1,500, it didn't sell because people thought it was too inexpensive rather than because it wasn't worth it. Significant price increases resulted in higher sales, demonstrating that assessing perceived worth and willingness to pay is part of validation.