The Social Spectrum

54. 7 Steps to Plotting a Brand Story, Viral Video or IG Caption That People Actually Care About


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What makes a story-time go viral & how can YOU tell a great story? Did you know that people remember facts that are integrated with stories 22% better than just facts, alone? A study by Headstream found that if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story & 15% will buy the product immediately. From writing your brand story, to scripting a viral story-time video to planning content that converts, storytelling is one of the most valuable skills you can have as an online creator & entrepreneur!

In this episode, we'll break down:

  • The 7 Point Plot Structure (using Harry Potter & Mean Girls as examples)
  • How to apply it to content (using my own TikTok script as an example)
  • How you can easily use this structure to grow your socials/biz in the future

Want to learn how to plot like a pro? Press play to hear exactly how!

Episode Resources & Links:

Use this FREE 7 POINT PLOT TEMPLATE to tell your story

More Resources & Links:

  • Learn how to hit $5,000+ months from UGC & brand deals, no matter your follower count, in my UGC: A to Z course + Community!
  • Learn to start UGC for free - UGC Cheat Sheet

Connect with Gina:

  • Follow on Instagram @ginagaleoto
  • Follow on TikTok @ginagaleoto
  • Follow TSS on Instagram @socialspectrumpodcast
  • Check out my website

Subscribe now and never miss an episode!

Find the complete show notes here: https://www.ginagaleoto.com/blog/episode54

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The Social SpectrumBy Gina Galeoto | Social Media Mentor

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